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SENIOR PRODUCT DESIGNER, AI-NATIVE & DATA-DRIVEN.
Senior product designer with 18 years of experience, working embedded with product teams. I design AI-native and data-driven products, combining product strategy and practical AI capability to move from insight to shipped products faster.
I'm Niclas — a senior product designer with a Swedish background.
Previously trusted by Kahoot, DNB, Eika, Schibsted, Bisnode, Volvo Cars and the European Commission.
I take on a small number of projects each year, working remotely with ambitious teams. If you're building something meaningful, let's talk.
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Featured Cases
1.5B-user platform with 100k monthly signups but only 1% converting to paid. Led end-to-end UX research, identified drop-off points, tested 5 concepts, iterated to a winner.
Norway's largest bank. Designed AI-powered micro-saving flows, gamification and full design system across iOS and Android. Coordinated across 75 people.
Norway's second largest banking group, 80 banks, 1M customers. Built ENGINE service design framework. Replaced 20+ legacy platforms with one unified SaaS.
Large-scale UX research evaluating user autonomy and dark patterns within Apple iOS. Designed AI-driven dynamic questionnaires adapting in real time to participant responses across 6 languages.
Cookie consent across ~85 products in Norway, Sweden and Denmark. Set design direction, led concept testing, ensured WCAG compliance across 13M+ daily users.
AI & Data-driven products
Product design & UX
About
I'm Niclas — a senior product designer helping teams turn complex product challenges into shipped products.
Over the last 18+ years, I've worked closely with product teams across Scandinavia and Europe, helping companies like Kahoot, DNB, Eika, Schibsted, Volvo Cars, and the European Commission create products that deliver measurable business results.
My work combines product strategy, UX design, and data-driven decision making. In recent years, I've also helped teams design and implement AI-driven product experiences. From exploring opportunities to shipping features that create real value for users and businesses.
I work remotely with a small number of clients each year, partnering closely with product, design, and engineering teams to move from idea to execution.
I hold a Master of Arts in Communication from Umeå University.