Motkraft — Energy app for 250,000 users
Lead UX Designer and interim Product Owner, also responsible for leading the development team.
Motkraft was a Norwegian energy startup helping consumers gain control over their electricity consumption and costs. The challenge: energy data is complex, pricing fluctuates constantly, and most users had no way to understand or act on the information available to them.
My task was to design the core iOS and Android app experience — making complex, AI-aggregated energy pricing data and consumption insights feel simple, actionable and engaging for everyday users.
A key part of the product was an AI-driven layer that aggregated and compared electricity prices across providers in real time. My job was to design how that AI-processed data was surfaced to users — translating raw pricing comparisons into clear, trustworthy recommendations that users could act on immediately.
Results