Smileworks / Orbdent — UX and rebrand for Scandinavia's leading orthodontics platform

Orbdent is building the dominant digital platform for clinical orthodontics in Scandinavia. The challenge was to increase conversion through better UX, while simultaneously rebranding to reflect their market position.

I ran user testing to validate hypotheses and build a data-driven design process, then designed the full UI, website rebrand and application experience.