Oh! Garden — Growing Sweden's fastest gardening app

Oh! Garden is Sweden's fastest growing gardening app with 50,000 users. The core challenge: most users downloaded the app but never became active. The product had strong content but weak conversion and retention.

My task was to redesign the onboarding experience and core app flows to convert passive users into engaged, returning ones — and identify where the experience was breaking down through UX research.

I introduced a social scroll-flow dashboard and push notification strategy that transformed how users discovered content and returned to the app. The plant identification feature added an AI layer — users could identify plants through the camera, creating a natural entry point into deeper app engagement.